PPC Agency In Cork
Relay Digital is a PPC agency based in Cork. We specialise in delivering PPC services through Google Ads, Facebook Ads (including Instagram) and LinkedIn Ads. We work to deliver you clear, tangible results and a solid ROI (return on investment). We offer a friendly and honest service and an easy to follow strategy to help you grow your business.
If you’d like to set up a complimentary call to discuss the various paid ad formats and channels that would be best suited to your business and audience then please complete the contact form at the bottom of this page and we’ll get in touch shortly.
Finding a PPC Agency in Cork
When searching for PPC Services in Cork you may find a variety of companies offering a range of PPC services that may or may not be suitable to your business. Before you engage with a PPC agency or PPC consultant there are a few things you should consider regarding what you actually need?
What is PPC?
PPC simply means pay per click. Pay Per Click advertising is a paid digital ad that you more often or not only pay when someone clicks on your ad. Most commonly these types of ads are associated with Google Ads or Google Adwords as it was previously known. But PPC can also refer to social media advertising such as Facebook Ads, Instagram Ad and LinkedIn Ads. While at times you can select options to be charged based on impressions or views, more often than not you the cost of your advertising campaign is based on how many clicks your digital adverts get, hence PPC or Pay Per Click Advertising.
What type of PPC Services or Advertising do you need from an agency?
The easiest way to know what type of PPC Services you need to is to know your audience and where they hang out? If you think about your potential customer and the journey they might take prior to doing business with you, you’ll quickly be able to identify the platforms that you “could” advertise across.
Why “could”? Well, you could advertise everywhere….if you had unlimited budgets, time and resources. But as this is not always the case you may need to assess the most important platforms/channels for you to advertise on and focus on them.
For example, if you’re a B2C e-commerce business seeking PPC services in Cork and your ideal customer is a student then investing in Google Search Ads and LinkedIn advertising is probably not the best use of your resources. Instead, developing a paid strategy across instagram and youtube (Google Video Ads) might be your best choice.
On the other hand if you run a B2B SaaS company with an ideal customer that holds a senior job position then you may need to develop a more in-depth multi-channel strategy that incorporates Facebook, LinkedIn and Google Search Ads with each channel and relevant content mapped to a particular stage of the customer or buyer journey.
Or maybe you’re a small local business in Cork that does no online sales and instead you just want to generate new business to your physical location. For this a targeted and local PPC strategy using Facebook & Instagram might be the quick route to success for you.
How much budget do you have to spend on PPC?
This is a really hard question to answer initially if you’ve never done any ppc advertising in the past. Also at the start of any Pay Per Click campaigns there is a certain degree of testing and experimentation needed. But the beauty of paid digital ads are that you are in full control of all spends at all times and with the click of a button you can stop spending instantly.
We always believe it is better to start small, find what works and then scale that up. What works might vary between platform, targeting, ad copy, content and more! So doing sufficient testing is vital for your long term success.
If you’re an online business and you know exactly what each customer is worth then we can conduct calculations to estimate what a good CAC (customer acquisition cost) would look like and based on target market, locations etc give you an approx starting point for campaign spends.
But if you’re not sure of the above then we may need to kick off a series of PPC campaign tests to find out what is the average monthly minimum spend you should work with to get results. And if things go according to plan, over time your spend will correspond to sales so if you’re spending more each month then it’s because your sales are justifying it.
How can Relay Digital help with your PPC needs?
At Relay Digital we have a simple promise to our clients, we provide value. Whether you want to schedule a free call to talk about your strategy or want to hire us to build, launch and manage a PPC campaign for you we will go above and beyond to provide value to you.
We take a logical approach to digital marketing by listening to your needs and understanding your audience. We then develop a straight forward and easy to understand digital strategy using PPC methods to reach and engage your audience and convert them into valuable customers. Learn more about our process here.
Why not complete our contact form and we’ll get back in touch to arrange a no commitment call where at the very least we’ll be able to help you better understand how you can use PPC in your digital marketing plans.